Mandatory Health Campaign this month: Pharmacy First

As part of the Community Pharmacy Contractual Framework (CPCF) 2025/26 pharmacy contractors are required to take part in two national health campaigns promoting the Pharmacy First service to the public.

The second campaign runs from 2 – 22 February 2026. Contractors can meet the requirements of the campaign through any of the following activities:

• Displaying posters, leaflets or other promotional materials at the pharmacy;
• Information on your pharmacy’s website;
• Information posted your pharmacy’s social media channels; and
• Including information in emails or SMS sent to patients.

Updated digital materials are available for use on the DHSC Campaign Resource Centre.