Public health campaigns

Each financial year (1st April to 31st March), pharmacies are required to participate in up to six health campaigns at the request of NHS England. This generally involves the display and distribution of leaflets provided by NHS England; see further details below.

In addition, pharmacies are required to undertake prescription-linked interventions on major areas of public health concern, such as encouraging smoking cessation. The requirements are set out in the service specification:

Essential Service 4 – Promotion of Healthy Lifestyles (Public Health) Service Specification
Please note that changes to the requirements for health campaigns have been made since the publication of the service specification.

Health campaigns for 2023/24

The health campaigns for 2023/24 have not yet been agreed between NHS England and Community Pharmacy England. This page will be updated and we will alert community pharmacy contractors through our normal communication channels when they have been agreed.


Further resources to support Healthy Living

Oral Health

National Smile Month– ’Brush for better health’ 

As you are aware children’s oral health in Oldham is one of the worst in the country and a major concern, although improvements were seen in the 2021/22 oral health survey with 39.5% of 5-year-olds in Oldham having experienced tooth decay.

During National Smile Month this year we are promoting the three key oral health messages, all of which go a long way in helping us develop and maintain a healthy mouth.

Throughout the month we want all partners and agencies who work with families and children to help raise awareness by promoting the following campaign messages: 

  1. brush teeth and gums last thing at night and one other time during the day, with a family fluoride toothpaste
  2. cut down on sugary foods and drinks and keep to mealtimes
  3. visit your dentist regularly, as often as they recommend.

To help you promote National Smile Month please find attached:

National Smile Month poster

Marketing and Promotion Toolkit (with permission from Bury Oral Health Promotion Team)

Oral health websites / links

For more information and downloads visit Brush for better health | Oral Health Foundation ( /  Free Downloads | Oral Health Foundation (